Meet Allyson

I Do Pretty is one of the premier beauty specialists in the greater Des Moines area, customizing and creating a flawless look for every occasion. Our Hair styling and Makeup artists are equipped to specialize your look on location or in our studio. With over 12 years of professional experience, Allyson, founder and Master artist with I Do Pretty and a native Southern Californian, has done hundreds of weddings and events. She studied Makeup, and earned her Journeyman Certificate, from M.U.D in Burbank, California and graduated with honors from Paul Mitchell The School in Costa Mesa, California. Allyson has assisted with numerous celebrity artists, and worked in major T.V networks, such as Bravo, MTV, TLC, and Syfi. She feels lucky and privileged to be doing what she loves as a career and looks forward to making everyone feel beautiful. Allyson enjoys keeping up with the newest products, and making several trips to California to attend makeup seminars, and stock up on new product. In her free time you can find Allyson outdoors, and spending time with her daughter and friends.



Allyson Senter

They are naturally inspired, and scientifically tested. By integrating the most beneficial botanical ingredients from nature with the principles of green chemistry — they craft products with integrity, expertise and innovation. And they do it responsibly, taking care of our earth at the same time.

What Our Clients Are Saying...

Allyson did my wedding party of 6 and my hair for my wedding. She was quick and I loved the way everyone’s hair turned out! We had girls with loooong hair and very short hair and she killed it!

Nyssa Frost
October 2017

Allyson and her assistant did such an amazing job helping to make my wedding day perfect! My hair and makeup stayed looking fresh all day, and I have never felt more beautiful in my life! They were professional, friendly and made sure everyone was happy!

Eden Forrest
October 2017

Allyson did an amazing job making my makeup perfect for my wedding. It was an extremely hot day and both the wedding and reception were outdoors. My makeup stayed on all day and I could not have been happier with the results! Thank you so much for your hard work it was perfect!!!!

Jessica Fett
July 2017

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